«WHENEVER PEOPLE ALLOW THEMSELVES TO BE TRANSPORTED BY MY MELODIES, OR RECONISE THEMSELVES IN A SONG OF MINE, I AM PROFOUNDLY MOVED. IT IS THIS MAGIC AND THE POWER OF MUSIC THAT FASCINATES ME. I WANT TO TOUCH PEOPLE. THIS IS WHY I SING. »
Those who have experienced Alina Amuri in a live performance know that she is able to imbue soft tones with the same intensity as loud ones. As she sweeps across the stage with elegance and power, she binds her audience with the spell of her musical prowess. The interaction between her and her fellow musicians is as natural as the one between Alina and her audience, who is charmed instantly. What draws Alina is the way she can become part of a person’s life through her music, she says.
Alina Amuri is rooted in the Neo Soul/Urban genre. Her voice is modern, warm, and deeply touching. Her melodious singing transfixes us and gives us goosebumps, only to make us groove a moment later as if there was no tomorrow. And as if Amuri’s voice weren’t instrument enough already, she will occasionally wield a guitar or even a transverse flute to entrance us further.
Her songs are developed in a variety of ways; in jam-sessions with other musicians, or sometimes alone, at home. The stories have a way of falling into her lap: a situation, observed on a train; a hook, sprung to life on her lips. Immediately, she records these moments on her phone. Her songs reflect myriad situations in life – not primarily her own. «I CALL IT MODERNS STORYTELLING. YEAH, THAT’S WHAT IT IS.»
«DID I WANT TO BECOME A MUSICIAN? DID I DANCE IN FRONT OF THE MIRROR, USING A HAIRBRUSH FOR A MICROPHONE? YES! I FOUND JOY IN EVERYTHING THAT HAD ANYTHING TO DO WITH MUSIC AND MOVEMENT. BUT TO BECOME A PROFESSIONAL SINGER? THAT CAME MUCH LATER... » As a child, Alina Amuri had boundless energy! The ability to focus, the training of perseverance, expression, and coordinating music and body movement are taught to her from a young age and over several intense years in ballet, acrobatics, and figure skating. To this day, Alina loves to burn off energy by hitting the gym or riding her bicycle in the city.
When Alina joined the children’s choir of the Zurich Opera, the initial goals were joy and distraction, and yet another way to channel her energy. When she discovered her love for the transverse flute as a teenager and started to practice it ferociously, she started to also unveil the singer inside herself. Rhythm and grove. Humming along to songs. Singing along... Alina Amuri, who irrevocably lost her heart to music the moment she started her apprenticeship at a renowned music store, decided to focus on her natural talent of singing. Alina invests prodigious amounts of time, inspiration, and diligence in the training and development of her voice. She participates in music workshops, learns to play the guitar as an adult, and has recently discovered the e-piano for herself.
It is thanks to little Alina’s limitless energy that we find this extraordinary voice in the Swiss music scene today. There are many inspiring titles such as «BE ONE WITH ME», «WHEN I THINK OF YOU» (from the album Be one with me, release 2015), «PIONEERS», «WATER» (from the album Chasing traces, release 2018) or the feelgood song «ON MY MIND»., a brand new collaboration with Minus 8 (single , Release 2021).
«TINKERING ON NEW SONGS IS A LOT OF WORK. BUT IT’S WORTH IT, AND A LOT OF FUN! AND IT’S NEW MATERRIAL FOR THE STAGE!»
The world is a stage. Alina incorporates all her resources into her performances, which leads to unforgettable live shows: at the Frauenfeld Open Air, in Zurich’s Moods club, at the Baloise Session, the Zurich Film Festival, Les Docks in Lausanne, Bierhübeli Bern, the Instituto Svizzero in Rome, Italy, or at the Centre Culturel Suisse in Paris, France.
She shines as a solo act, as a member of a trio or with a full band, as a headliner or as the supporting act for such artists as Raphael Saadiq, John Legend, Naturally 7, Selah Sue or Jessy J.
In 2015, she won SRF 3 “Best Talent April” award, the year after she was nominated for the Swiss Music Award in category «Best Talent». In 2019, Alina Amuri won the Swiss Live Talents Award in the category “Best Emerging Talent”.
«New stuff is in the making!»
Alina is currently working on new music. New releases are being planned, and her newly assembled live sets will soon bring Alina Amuri’s magic grove back to audiences everywhere. Stay tuned!